Many Sports, entertainment and event and occasion planning companies put in significant efforts and large huge of money into starting up events that are targeted at bringing awareness, sell products, educate the audience or just entertain the crowd. However, using current methods such as scanning barcode on a wristband, or a ticket at the door leaves a huge opportunity unexploited. Once the attendee, visitor, or fan leaves the door and is accounted for, he (or she) is “lost” to the organizer. There is no way to find out where this visitor went, what he did, what he was interested in, what he purchased and no option to view, summarize and act on this data.